Aunt Patty's

CLIENT: GloryBee foods / Aunt Patty’s
PRODUCT: Organic, gluten-free, non-GMO ingredients product line
DESIRED BRAND IMAGE: Wholesome, approachable, familiar and traditional.
SOLUTION: Create a brand identity and packaging product line, using a icon of the brand owner as a central point in the identity. The package design would also have to be flexible enough to apply to wide range of existing packaging structures.
SERVICES PROVIDED: Brand product identity and supporting graphics, illustration, packaging design and packaging production supervision.

Package Design & Brand Identity

CHALLENGE: Design a traditional, whole, ingredient product package line, using the brand icon as a central point in the identity. The package design would also have to be flexible enough to apply to wide range of existing packaging structures.

BRAND IDENTITY: The new brand identity was created  around a new icon images of the brand creator