BumbleBar

CLIENT: BumbleBar
PRODUCT: Gluten-free, certified organic, vegan, energy bar.
DESIRED BRAND IMAGE: Exciting and playful, bold and energetic, unique but traditional, wholesome yet fun, high quality, handcrafted.
SOLUTION: Created a coordinated and memorable retail branding solution that offers strong shelf appeal at point of purchase, and reinforces the desired brand image of the product and its company.
SERVICES PROVIDED: Brand product identity and supporting graphics, illustration, custom typography, packaging design and packaging production supervision. 

Brand Identity Design

The identity design for the BumbleBar brand needed to be playful, colorful, and approachable. The use of a stylized Bee icon and custom design typography help make this memorable and unique image.

ICONS: In addition to the brand identity, special icon artwork was created to emphasize key product attributes and support the overall look and feel of the brand. 

Display Packaging Design

As it often the case with packaged consumer products, a product's brand identity and its packaging are intimately intertwined. Often, the product's packaging needs to be designed hand-in-hand with its brand identity. Shown here are designs for the product wrapper that accommodates a 12-flavor product line. 

Junobar

CLIENT: BumbleBar
PRODUCT: Gluten-free, non-gmo, protein rich, organic nutrition bars.
DESIRED BRAND IMAGE: Visually exciting and playful; bold and energetic, unique but traditional, wholesome yet fun, of high quality, handcrafted. This is the BumbleBar brand image.
SOLUTION: Created a brand identity and packaging approach that stood on its own merits but reinforced and therefore leveraged the favorable product’s connection with the BumbleBar brand