Coconut Bliss
CLIENT: Luna & Larry's Coconut Bliss
PRODUCT: Coconut Bliss is a soy, dairy and gluten free, low glycemic, agave sweetened frozen dessert, made with coconut milk.
DESIRED BRAND IMAGE: Exotic, bold, distinctive, intriguing and approachable. An artfully crafted graphic design system that integrated an updated product identity with a bold new look for its extended product line.
SOLUTION: Create a versatile and vibrant packaging system to accommodate a product line with a wide variety of frozen dessert products and flavors.
SERVICES PROVIDED: Brand product identity and supporting graphics, illustration, custom typography, packaging design and packaging production supervision.
Brand Identity Design
In addition to the exotic, bold, distinctive, design direction, evocative of Eastern Indian & Thai culture, the re-envisioned Brand Trade mark need to have a strong, legible, typographic signature. This needed to versatile enough to support a wide range of product and flavors.
Pint Packaging Design
The 1 Pint package is the flagship of the frozen dessert products category. Create a versatile and vibrant packaging system to accommodate a product line with a wide variety flavors was a critical part of this product re-branding. Currently there are over 16 flavors in the product line.
Ice Cream Bars Packaging Design
Currently, the Coconut Bliss Frozen Dessert Bars are available as Chocolate Coated flavors and Uncoated Dessert Bar flavors as a product line extension developed after the Pint Packaging. The important consideration in the design process was to develop visual distinction and continuity to the Pint packaging.
