LASCco

CLIENT: Ocean Beauty Seafoods / LASCco.
PRODUCT: A line of smoked seafood products from one of the oldest and established smoked fish houses on the west coast.
DESIRED BRAND IMAGE: Classic, historic, vintage, high quality, hand-crafted products.
SOLUTION: Created a new updated and refined brand identity and redesigned packaging to better reflect & reinforce the desired image in the marketplace.
SERVICES PROVIDED: Brand product identity, packaging design, illustration, and custom typography.

Brand Identity Design

As a private brand, owned by Ocean Beauty Seafoods, the LASCco brand identity needed to be updated to bring it in line with the brand family of Ocean Beauty. Stylized Illustration and letter forms were created to communicate the classic, vintage & heritage identity.

Smoked Salmon & Herring Packaging Design

The LASCco brand identity is the centerpiece of the consumer packaging. A rich, traditional color palettes, classic typography & graphic treatment creates packaging equal to the rich heritage of the brand.