Neptune

CLIENT: Ocean Beauty / Neptune Clams
PRODUCT: Premium canned chopped & minced clams in broth.
DESIRED BRAND IMAGE: Traditional yet memorable; premium quality & high shelf appeal. 
SOLUTION: Consistent with the Ocean Beauty brand image style, created a distinctive stand alone brand identity and image around the product name – “Neptune” God of the sea.
SERVICES PROVIDED: Brand product identity, packaging design, illustration, and custom typography.

Brand Identity Design

The Neptune Trademark is the center of the brand identity. The creative direction to re-envisioning the brand mark needed to communicate the classic, traditional, and premium position of the products in the Ocean Beauty brand family. 

Canned Clam Package Design

Along with the recently created Trademark, the new upscaled packaging uses a custom created engraving illustration of “Neptune God of the Sea” as the backdrop for the consumer packaging. 

PORT CLYDE

CLIENT: Ocean Beauty Seafoods
PRODUCT: A line of high quality, multi-flavored premium sardines.
DESIRED BRAND IMAGE: Classic and memorable; traditional yet
quirky 1950’s vintage retro.
SOLUTION: Created a brand makeover that was designed to be in keeping with previous brand personality but one that substantially upgraded and refreshed the product’s shelf appeal at point of purchase.
SERVICES PROVIDED: Brand product identity, packaging design, illustration, and custom typography.