Ocean Beauty Seafoods

CLIENT: Ocean Beauty Seafoods
PRODUCT: Providing world-wide sourcing and distribution, Ocean Beauty Seafoods is a pioneer in the Northwest seafood industry.
DESIRED BRAND IMAGE: A heritage and tradition of natural, high-quality seafood products.
SOLUTION: Created an updated graphic identity and brand image that connects the brand to its turn-of-the-century roots. A heritage and tradition of natural, high-quality seafood products.
SERVICES PROVIDED: Brand product identity packaging design, illustration, custom typography design, and packaging production supervision.

Brand Identity Design

The Ocean Beauty brand, which has been around or over a century, has been through a number of versions and revisions in its time. The Creative direction for the latest update outlined a need to maintain vintage look and feel, to reinforce the heritage of the brand. The illustration and letter forms were specifically designed to capture a retro style, with out looking dated or like a antique. 

Fish Entree Packaging Design

The Ocean Beauty's consumer packaging is a direct extension and part of the brand identity: heritage, tradition & high quality seafood products. At the same time the consumer packaging needs to have a strong shelf appeal, to separate from its competitors.

VEHICLE DESIGN

 Ocean Beauty's fleet of trucks, as rolling billboards, provide it with a unique marketing opportunity. Inspired by the cannery labels of the last century, a series of highly memorable individual truck box designs were created that projected the desired Ocean Beauty Seafood’s brand image.