PRIMAL ISLAND

CLIENT: Primal Island Paleo Foods
PRODUCT: Uniquely crafted non grain and gluten free consumer products.
DESIRED BRAND IMAGE: Wholesome, healthy & delicious premium quality grain free foods.
SOLUTION: Create a new brand images with package design and web marketing, designed to substantially up grade and refresh the products retail shelf appeal.
SERVICES PROVIDED: Brand product identity, packaging design, illustration, and custom typography. 

Brand Identity Design

The development of the Primal Island brand identity was based upon a desire to create wholesome pastoral image to be the basis for the package design and to present the products to the consumer as a inviting, delicious alternative to grain based products.

GRANOLA Package Design

The primary objective for the package redesign was to create a more upscale product, with greater shelf appeal, and presence, while projecting the new brand image: Wholesome, pastoral, healthy & delicious premium quality grain free foods.