Tie Dye

CLIENT: Off Beat Brands
PRODUCT: California premium red wine blend
DESIRED BRAND IMAGE: Playful, psychedelic, high-visibility, strong shelf appeal
SOLUTION: Developed a strong creative brand image that was designed to get consumer’s attention by reinforcing and reflecting the 1960’s era of counter-culture; of hippies, flower power and love beads.
SERVICES PROVIDED: Brand product identity and supporting graphics, packaging design illustration, and packaging production supervision.

PACKAGING Design

CHALLENGE: Develop a brand package image inspired to reflect the era of change  his concept brand take it’s visual cues from Hippies, Flower Power and Love Beads of the 1960’s. A time when old traditions gave way to a creative and colorful new way of life.