Wild Tonic

CLIENT: Wild Tonic Kombucha
PRODUCT: Organic, non-alcoholic, multi-flavored kombucha made with honey
DESIRED BRAND IMAGE: Bold, colorful, simple, traditional & playful. 
SOLUTION: Create a packaging system with bold shelf presence that allows for a very broad range of product flavors. A custom designed bottle mold incorporating a Bee icon was created to reinforce the “made in honey” brand promise. 
SERVICES PROVIDED: Brand product identity and supporting graphics, packaging design, custom bottle design, illustration, and packaging production supervision.

Package Design

CONCEPT: The package design is conceived to have a brand identity that has a consistent san serif reverse letter forms & and variable Color band to describe the product flavor. Develop a classic, custom bottle mold with “bee” icon to highlights the brands unique selling point- “made with honey”.

WILD TONIC RESERVE

750ml PACKAGE: In addition to the 16oz package, a design concept was created for a special RESERVE package with products having more complex flavor components. The design solution was to create a whimsical visual concept label to describe the flavors and higher alcohol content.